By:
LeisureKing
When I founded LeisureKing in 2013, I wanted to do things differently from the rest. Everything focused on the future and not worry about how other parties offer their services. Thus, our revenue model is on a no cure no pay basis. Precisely because most users are tourist businesses and I just find it weird to pay for something in January when you only have business between April and November. I also see no point in annual contracts with a notice period of a few months. This model is old-fashioned and outdated and reminds me a lot of the time when I had a gym subscription. I let this one run too long even though I rarely used it. You have to pay for something the moment you use it.
In addition, I believe that the role of a software package does not stop at a login screen. In fact, I want LeisureKing customers to not only use the system intensively as a CRM, but I want them to be able to make money from it. We look for smart marketing channels for our clients that our partners want to take to their relationships. In this way, we also help our clients get more business. So LeisureKing doesn't cost money, it makes you more money.
Now we also regularly sit around the table with loyalty companies. These parties are looking for our offer as an extension for their customers, the big retail chains and brands. This provides a larger reach for the user of LeisureKing in one fell swoop. In this way, we give our client a stage with many brands. And so they don't have to worry about whether they are making money, because they all do. More than before.
In addition, we also involve them in our gift card that will be in 500 stores from 2018, again to bring our clients' services to the attention of a wider audience. What commercial would you like to see your services highlighted in? Which brand just belongs to your activities? Let me know and who knows, we might link your activities to a nice savings system or retail chain!
Erik Kroon - Founder of LeisureKing
By:
LeisureKing
We still hear it sometimes as a reason why a sloop, bike or scooter rental company does not want to be bookable online. "We are hospitable, so if a customer has made a reservation and it rains then that customer can cancel it for free. When they book and pay online then I have to go and return the money and that's such a hassle..."
First of all, you can choose to allow reservations to be made even without payment. But this way you do run the risk of someone not showing up and thus blocking your materials. Second, the customer likes to pay in advance. Because then they are sure of the reservation, and this is what makes them feel good. This is an eye-opener for many companies. Often, online reservations and payments are not considered proper, while customers expect this. In addition, many reservations are made at the last minute. People already look at the weather forecast. 44% make reservations a day in advance, 28% on the day itself and the rest often a few days in advance. In fact, the weather determines when people make reservations or not. So you can also choose to book online only today and yesterday. You are then assured of your money, revenue and that the customer will show up.
But, of course, you must also remain realistic: How many times a year does it happen that a customer wants his money back because it is raining? If this is a high number, you can, for example, indicate this in the general terms and conditions or reschedule the reservation free of charge or for a small fee. This alone can be called hospitable.
Oh yes, by the way, with LeisureKing we found an easy way to refund the money, just through Pay.nl (the online bank where we arrange our money matters for everyone). Settled with the click of a button. So technically it's nothing more than a small operation, should you still like to deposit money back. The time this takes is disproportionate to the many phone calls you normally get when people make reservations with you by phone or email.
Booking and paying online does not have much to do with refunds as excuses. In fact, there are many other reasons for not being bookable online. It all has to do with whether you actually want it. Ok, then let's cite an example to dispel all prejudices. 19 years ago you may have been asked if you wanted to be on the Internet with your business. Then you probably said, and many with you, why should I follow this technology? I'm in the yellow pages, right? And everybody looks in there, right? And today practically every business has a website. This will also apply to online booking and payment in a few years. Your business will also become bookable online, because your customer will want to book your services online through many platforms and other channels. There are many reasons not to do it, but there is one reason to definitely set it up tomorrow: the customer wants it, whether it rains or not.