Do you also have an app? - Blog
Posted on Tuesday, Oct. 31, 2017A question you often hear these days. And many campsites, bungalow parks, hotels, villages, cities, regions and cruise ships also have their own app. In this app you can then find the recreation program, information about the food, tomorrow's weather or the opening hours of the swimming pool. Or you can, for example, spice up your stay with a breakfast service, which will then prepare hot rolls for you the next day or register for an activity that is being organized.
But if you then ask the entrepreneur whether the app is actively used by guests, you are often told that this is disappointing or involves a lot of costs. They often feel that the usefulness of the app has not really been proven. "We had hoped that the app would take over the reception function, but that hasn't proven to be the case in practice."
The reason for this is actually quite simple: the app is not used to its full potential because we don't force guests. Because forcing is not hospitable. But then, is free Wi-Fi hospitable? "Yes!", we then all shout in chorus. So why not make guests compulsorily download your app before they can use the free Wifi. That way, at least they have already installed the app during their stay.
And then it becomes fun! Because you can turn your app into a revenue model! With LeisureKing, we make sure the tickets of theme parks, museums and activities in your immediate area are visible in the app. Your guests can then buy tickets and book activities through the app. For every ticket or activity you sell, you get a pre-agreed percentage. So that way your app makes money and you can recoup the cost of the app.
Oh yes, then also immediately link the free event calendar of LeisureKing to your app. Then your guests can very easily see what events are taking place in the immediate vicinity of your park or hotel. And you can also add your own events to the calendar very easily.
Thus, an app can certainly add value, because after all, the most frequently asked question at the front desk is often: "What is there to do today?"
