Which website visitors become bookers? - BLOG

That's kind of interesting to know right! With Google Analytics, you can very easily measure visitor numbers on your website. And you probably already do. But which visitors actually book that bike, sloop, bowling alley or escape room with you through LeisureKing? Of course you want to know that too.

To measure is to know
The LeisureKing online window is seen by Google Analytics as a separate page. You could compare it to another website. If a visitor on your website looks at the bikes you rent out and then goes to www.nu.nl to check the news or just clicks away, unfortunately you can't track the visitor with the Google Analytics code on your website. The same goes for LeisureKing's online window. Once your visitor clicks book and enters the booking process, the Google Analytics code that is on your site has lost the visitor. Oh dear, and now what? Because of course you want to know who your bookers are and how they go through the booking process.

The solution is simple
To ensure that you can also follow the actions of your website visitor in the booking process, all you have to do is add your Google Analytics code in LeisureKing to the online window you are using. The online window is now no longer seen by Google Analytics as another website and you can see exactly if your visitors become bookers and when they drop out. Extremely handy, because you can then act on that if necessary.

Would you like more information about the LeisureKing online window and Google Analytics? Feel free to contact us. We are happy to help you further.