Work on a Fred-proof website with LeisureKing! - Blog

The arrival of Google's algorithm update called Fred makes relevant content on Web sites more important than ever. The update has been active on the Web for several months now, but the effects are well visible. Fred ruthlessly charges against websites that are full of worthless content and ads. Despite the lack of clarity about Google's update(s), one thing is certain: it's a determined character, that Fred.

SEO for the advanced
For entrepreneurs in the leisure industry, the online presence is unmissable. For several years now, the online tourist has been a household word: day attractions, activities and other outings are booked and paid for online through an online reservation system. As an entrepreneur in the leisure industry, you therefore want to increase your online findability. Investing in search engine optimization (SEO) is therefore important and valuable. Unfortunately, the classic SEO tricks that used to be sufficient for a higher ranking already do not work today. Resizing images and filling in meta tags and keyword tags no longer make a difference in 2017.

Relevance is the key
Google' s Fred update provides even more focus on relevance and that makes pretty good sense. As a business owner, you are also looking for the right, aka relevant, customer. Say you offer various outdoor activities and you are also bookable online. Then tourists looking for outdoor activities, a sports outing or an active bachelor party like climbing might be relevant to you. So the online tourist looking for products that are outdoor related, such as climbing equipment, is not. This also applies to that same online tourist. Relevance is key with Google.

Fred-proof with LeisureKing
There are a number of ways to make sure your website is Fred-proof. LeisureKing helps you with this. The most important shift concerns content. Try to provide your website with a lot of and especially self-written content. In LeisureKing's iframe, we offer the space to place this self-written content. We encourage Iframes that contain a specific activity or activity category. This also applies to the text in the corresponding text boxes. Be careful that you do go for quality and not quantity. Self-written content about your activities is therefore a must. Make sure you have a good picture of where the interests of your target audience lie and adapt your content accordingly. You can use Google Analytics for this purpose.

Besides content, there are a number of other things you can do to make your website Fred-proof:
- Try to keep the advertising space you make available on your website to a minimum. Rather, fill in this space with relevant content.
- Are you using links in the text? Then make sure the content the link refers to is linked to the topic. So don't use "click here," but rather"sign up for the newsletter.
- Your website often has backlinks. Make sure these too are of good quality. Using Google Analytics will give you clear insight into this.

Good luck with Fred-proofing your website!