Did you read it too? CBS figures show that 78%, some 11.5 million people, made some online purchases in 2018. And admission tickets for concerts, events and theme parks rank second in this regard. Good news for you as an activity provider!

That 78% doesn't come out of the blue for us. We also see that the vast majority of our LeisureKing customers' bookings are made online through their own websites. And the great thing is, our clients achieve that high percentage of online bookings too! Can your clients already book your activities online? And are you achieving that 78%? No. Too bad, because reservations by phone and mail just take a lot of time. With online bookings you can really save time, so the more the better! Are you bookable online, but not reaching that high percentage? We guarantee you that with a few small adjustments you can significantly increase the number of online bookings.

Tips for more online bookings
Your bikes, boats, scooters, escape room or bowling alleys are bookable online, but how do you increase the number of online bookings? We'll give you a few tips. For example, where you place the online booking screen on your website is very important! Your customers should be able to see at a glance that they can book your activities online. In addition, it often helps if you reward your customers when they book online. A small discount on an online booking works wonders. Try it yourself!

Bookings via mobile
The survey does not discuss the method of booking. We see with our LeisureKing clients that as much as 60% of bookings are made via a mobile device (tablet or smartphone). So making sure your website looks good on mobile is also incredibly important. And that's exactly why we recently updated our online booking window. Are you already using the latest version? Definitely do, because it can bring you more revenue immediately!

Curious about more tips to increase your online bookings? Feel free to contact us, we will gladly tell you more about the possibilities. Are your activities not yet bookable online, but would you like to? Try LeisureKing 30 days for free!

At least, according to the Zuyderwijk family. It was during our (Christmas) vacation in Sri Lanka at the end of 2018. Our tour guide managed to convince the family in question to buy tickets to the museum and the ancient temple city of Polonnaruwa online in advance, because they didn't have enough dollars left. Through a cracking Internet connection, the tickets were purchased, with a small allowance of a few dollars. How clever! No queue and straight through, while the rest of the group had to join the back to pay for their tickets in cash on the spot. So far a good story right?

On the day of the museum visit, the Zuyderwijk family, like me, walked into the building and I had to report to the ticket office. They walked straight to the entrance only to be stopped by a museum employee. The e-tickets, which had been painstakingly printed out the night before, were taken. The employee didn't know what to do with them for a moment and reported to the box office, where I had meanwhile ended up at the front to checkout and then the impossible happened....

The tickets were not scanned, even though there was a beautiful QR code on each printed ticket. No, the barcodes (consisting of 13 numbers) were transcribed by the cashier by hand into a thick book. Yes really! All the codes of all the tickets! Then the codes were looked up in the thick book, scratched through and the family was given the admission tickets pressed into their hands. These were the same tickets that we had paid for at the cash register 11 minutes before.

Conclusion: e-tickets work great, provided the organization is also set up for it. E-tickets are precisely for reducing paperwork and labor. In addition, e-tickets should be cheaper than box office prices, which further encourages online sales. Apparently they have heard the bell ringing in Sri Lanka, but haven't found the clapper yet.

Of course, the Zuyderwijk family laughed hard about it and, like me, loved the museum and Sri Lanka!

Do you also want to start selling e-tickets and are ready to get your organization ready for the future? If so, please contact Leisureking For a perfectly working online reservation system.

Erik Kroon - Founder LeisureKing

It was coming and now it is a fact: the TicketsPlus region function and LeisureKing's Front Office App are going to work together. This makes it possible for all front office staff, from a hotel or vacation park, to easily and quickly book tickets and activities from their immediate area. And thus can immediately provide their guests with a fun activity or entrance ticket in the region.

The agreement is a win-win-win situation according to Willem-Jan Brabers, director and owner of TicketsPlus: "We see in LeisureKing a serious partner who understands that activities offered on a small scale are an added value for tourists staying at vacation parks. LeisureKing has been active for years in arranging activities and tickets and making them bookable online. For example, for climbing forests, escape rooms, sloop rentals but also for bicycle rentals or bowling alleys. In addition, they are very active in connecting these services with local theme parks, through the Front Office App."

Erik Kroon, founder of LeisureKing continues enthusiastically, "TicketsPlus already offers all major attractions and museums in the Netherlands through its regional function and this cooperation makes the offering more complete than ever. A big advantage for every vacation park, hotel or VVV. This allows us to move faster and so even more vacation parks will have a more complete range of tickets and activities next year."

The Front Office App will henceforth continue under the name TicketsPlus Region.

That's kind of interesting to know right! With Google Analytics, you can very easily measure visitor numbers on your website. And you probably already do. But which visitors actually book that bike, sloop, bowling alley or escape room with you through LeisureKing? Of course you want to know that too.

To measure is to know
The LeisureKing online window is seen by Google Analytics as a separate page. You could compare it to another website. If a visitor on your website looks at the bikes you rent out and then goes to www.nu.nl to check the news or just clicks away, unfortunately you can't track the visitor with the Google Analytics code on your website. The same goes for LeisureKing's online window. Once your visitor clicks book and enters the booking process, the Google Analytics code that is on your site has lost the visitor. Oh dear, and now what? Because of course you want to know who your bookers are and how they go through the booking process.

The solution is simple
To ensure that you can also follow the actions of your website visitor in the booking process, all you have to do is add your Google Analytics code in LeisureKing to the online window you are using. The online window is now no longer seen by Google Analytics as another website and you can see exactly if your visitors become bookers and when they drop out. Extremely handy, because you can then act on that if necessary.

Would you like more information about the LeisureKing online window and Google Analytics? Feel free to contact us. We are happy to help you further.

An online reservation system is enormously convenient, but there will always be customers who still like to call in to make a reservation. And then, of course, there are the customers who just walk into your office during their vacation or day out to see what activities they can do with you. They haven't placed a reservation online in advance, but you have equipment free. And now what?

Manually entering a reservation costs you nothing
The solution is simple, because you can manually enter a reservation in the LeisureKing system. So you will never miss a reservation again. And the great thing is, for manual reservations we don't charge any transaction fees! That's a nice bonus. The reservations you enter manually will also appear in the reservation overview. So there is no need (anymore) to use multiple reservation systems. With LeisureKing you have everything in one place.

Try LeisureKing 30 days FREE
We understand that it is exciting to switch to a new way of working. Therefore you can test LeisureKing 30 days for free. Experience for yourself how much work LeisureKing takes off your hands? Request a free test account and get started!