By: Bart
21 hours ago
LeisureKing has observed a growing use of AI chat by leisure companies to handle recurring guest inquiries. By linking the chat to current activities and available time slots, it can not only provide information but also guide guests through the booking process.
Many questions received by day-recreation companies concern availability, start times, and whether an activity is suitable for a particular group. Especially during busy times, phone calls and emails about these topics take up a lot of time.
According to LeisureKing, leisure companies are therefore increasingly using AI chat to automatically handle these initial questions. The goal is to free up staff on-site so they can focus more on welcoming and assisting visitors.
The LeisureKing app is linked to the reservation system. This allows the chat feature to take into account the current selection of activities and available time slots.
For example, if a guest asks in the evening whether there’s still space available for a group the next morning, the chatbot can suggest an available time and prepare the reservation. The guest then just needs to review it and complete the payment.
Even for broader questions, such as which activities are suitable in bad weather, availability can be factored into the answer.
Not every customer inquiry is suitable for automation. According to LeisureKing, complaints, special group requests, and custom requests remain situations that require a staff member.
AI chat thus plays a key role in handling recurring questions and serving as the first point of contact with customers. More complex situations can then be escalated to a representative.
LeisureKing advises business owners to first identify the questions that come up on a daily basis. Based on that, they can determine what information can be provided automatically and in which areas guests still need human assistance.
By adding availability and booking features, the chat can evolve from a digital help desk into an additional booking channel.
Questions or comments about this article? You can always reach us at info@leisureking.nl.