In addition to campers, the five-star De Kleine Wolf campground also attracts large numbers of day visitors. To manage this influx of visitors effectively, reduce the number of no-shows, and streamline communication, the campground was looking for a system that went beyond standard ticket sales.
Tickets were sold on-site to day visitors in the form of wristbands or QR codes. However, prior to the partnership with LeisureKing, this led to confusion about whether day visitors were allowed on the campground. For campground guests, the main issues were congestion at the facilities and no-shows at events. They gained access to the facilities via facial recognition.
Amy, a marketer at De Kleine Wolf, explains:
In particular, access to our water park could be smoother. In addition, it wasn’t always clear to day visitors whether or not there was space available for day recreation on a given day, which created a communication issue. The winter period, leading up to the summer season, was a good time for us to launch LeisureKing.
Another major hurdle was the large number of manual tasks involved in making reservations. This put a lot of pressure on customer service.
The organization chose LeisureKing because the system is practical and offers extensive options for automation and communication. The system was first deployed last winter as a test case for the indoor ice rink and other winter events. It was a deliberate decision to start here and learn as we went. And it was a success. Guests purchased their tickets in advance, immediately received the correct information, and availability was always up-to-date and transparent thanks to LeisureKing’s inventory management. The result? Smooth traffic flow at the ice rink and greater insight. The ice rink last winter proved that the approach works. That’s why De Kleine Wolf plans to use LeisureKing for the swimming pool this summer. This will further improve the experience for day visitors there as well.
Since the system was implemented, the number of no-shows this winter has dropped to 0%. And whereas the front desk used to receive a lot of questions, automated emails now ensure complete clarity in advance.
“Guests tell us that buying tickets is very easy and that they really appreciate the helpful tips we include in our emails,” says Amy. “Their expectations are completely clear from the start.”
For De Kleine Wolf itself, this means not only zero no-shows but also significantly greater transparency and less administrative burden. The implementation of LeisureKing has led to a higher level of professionalism that aligns with the campground’s image.