It looks like the vacation parks and campgrounds are starting to fill up again. Are you ready for when the doors are allowed to reopen soon?
Set your booking margin to zero
At LeisureKing, we like to look at numbers, because measuring is knowing, of course. For example, we know that as many as 63% of tourists and day trippers only book within 10 hours of their trip. A lot of last minute bookings. Are you prepared for this? We see that many LeisureKing users have set the booking margin to 2, 3 or sometimes even 5 days. This means that you miss out on the chance of online bookings 5 days before the event starts. There goes your revenue... Yeah, but they just call me then, right? Well, if your neighbor's offer is bookable at that time, they'll look there before they call you. And then you lose customers, what a shame! So set your booking margin to zero and don't lose sales.
In addition, nowadays customers want to book and pay online, because otherwise they are afraid of missing out and not being able to do your activity. One more reason not to use a booking margin. Companies that use no booking margin have less phone, less no-show, less administrative handling and more guaranteed revenue.
Set up an automatic payment reminder
Do you ever find yourself distracted during an online purchase? So does your customer. At LeisureKing, we've come up with a smart solution for this: we remind customers if they haven't completed their reservation. For example, you can send an automatic payment reminder after 15 minutes, so the customer still pays for the reservation. This benefits you greatly, as over 30% of cancelled reservations are completed anyway.
If you send the payment reminder after a few hours or do not set it up at all, the disadvantage is that your availability is blocked and you miss out on revenue. So it is also important to consider when you want to automatically cancel an uncompleted reservation. Of course, you can set this time yourself.
Let customers pay for their reservations directly
Another way to increase your sales is to let customers pay for their reservations directly. 91% of LeisureKing users already do this. Smart, because you can be sure they will show up and the money will be in your bank account. And as we mentioned earlier, the customer also wants to book online and pay directly. Your customer wants to be sure that they have booked your activity. Moreover, customers often use upsell, and when they have already paid in advance they more easily spend extra money on a drink, bitterbal or other impulse purchase on the day itself.
So make sure now that you are completely ready when your doors are allowed to open again. Feel free to
contact us to see if you have everything set up properly in LeisureKing. And did you know you can also follow courses and training with us?
Ask about the possibilities.