Tips to increase your sales
Posted on Friday, January 29, 2021It looks like the vacation parks and campgrounds are starting to fill up again. Are you ready for when the doors are allowed to reopen soon?
Set your booking margin to zero
At LeisureKing, we like to look at numbers, because measuring is knowing, of course. For example, we know that as many as 63% of tourists and day-trippers only book within 10 hours of the outing. A lot of last minute bookings. Are you prepared for this? We see that many LeisureKing users have the booking margin set to 2, 3 or sometimes even 5 days. This means that 5 days before the start of the trip you miss out on the chance of online bookings. There goes your revenue... Yeah, but they just call me then, right? Well, if your neighbor's offer is bookable at that time, they'll look there before they call you. And then you lose customers, what a shame! So set your booking margin to zero and don't lose sales.
In addition, it is true that customers today want to book and pay precisely online, because otherwise they fear they will miss out and not be able to do your activity. One more reason not to use booking margin. Companies that use no booking margin have less phone, less no-show, less administrative handling and more guaranteed revenue.
Set an automatic payment reminder
Do you ever find yourself distracted during an online purchase? Your customer has, too. At LeisureKing, we've come up with a clever solution for this: we remind customers when they haven't completed their reservation. For example, you can send an automatic payment reminder after 15 minutes, so the customer still pays for the reservation. This benefits you greatly, as over 30% of cancelled reservations are completed anyway.
If you send the payment reminder after a few hours or do not set it at all, the disadvantage is that your availability is blocked and you miss out on revenue. So it is also important to consider when you want to automatically cancel an unfinished reservation. Of course, you can set this time yourself.
Let customers pay for their reservations directly
Another way to increase your sales is to let customers pay for their reservations directly. 91% of LeisureKing users already do this. Smart, because then you know for sure they will show up and the pennies are already in your bank account. And as we mentioned earlier, the customer also wants to book online and pay directly. Your customer wants to be sure that they have booked your activity. Moreover, customers often use upsell, and when they have already paid in advance they more easily spend extra money on a drink, bitterball or other impulse purchase on the day itself.
So make sure now that you are fully prepared when your doors are soon allowed to open again. Feel free to take contact with us to see if you have everything set up properly in LeisureKing. And did you know that you can also take courses and trainings with us? Ask about the possibilities.
